Creating landing pages that market your small business better

  Almost every big Hollywood blockbuster you’ve ever watched has common factors. There is the star, and then there is the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus, and gets most of the glory. The movie is about the star. So what does the supporting cast do? The supporting cast have smaller roles, fewer lines. They have less work to do, but it’s crucial work. Your sales page is a lot like that. And understanding how these two Hollywood factors work together can make all the difference in building landing pages that sell. As every regular Copyblogger reader knows, a good...

Click here to see full article »