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Apr
10

Creating landing pages that market your small business better

Almost every big Hollywood blockbuster you’ve ever watched has common factors. There is the star, and then there is the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus, and gets most of the glory. The movie is about the star. So what does the supporting cast do? The supporting cast have smaller roles,...

Apr
09

A new goal for social media marketing of your small business: Create genuine referrals that..

I read a phrase in some article (I forget where) that said that sharing (social sharing) is something that brings a measurable uptick in the opportunity for business. As people are often scrambling to understand the “ROI” of using social networks and social media, that might well make for a decent start to the conceptual math required to talk about it. A “share”...

Apr
05

Powerful ideas to activate customer to your small business through welcome emails

Marketers have a huge opportunity with welcome emails. According to Skyline Technologies , welcome emails have an average open rate of 50-60% . It makes sense; as the double opt-in process has become more commonplace, people expect to return to their inbox and receive one or two emails that confirm their request and welcome them as a new subscriber. So with an open rate that...

Apr
04

Email marketing strategy to re-engage inactive customers of your small business

As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game. But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just suffered a case of...

Apr
03

Protect your small business from uncertainties of Google

As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources chart in their Google dashboard. For example, the client above has 66.57% of their traffic from search engines. This is a combination of organic and paid traffic. Of that 66.57%, when we drill further into that segment of data, we see that 84.5%...

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